I Wanna (2002) Latvian fabric shopping in central Kyiv EUROVISION COUNTRY: Latvia KYIV DESTINATIONS: Metrograd, Arena City and Gulliver shopping malls Latvian tailor Jakobs Juefess was born in Riga in the mid-1800s and emigrated to the US where he re-styled himself as Jacob W. Davis. In 1870 he was asked to make a cloth that was tough enough for a woodcutter to use - and denim was born. Two years later he and his friend - Levi Straus -patented the denim jeans and the rest is history. Today you can buy clothes in a number of locations in Kyiv. Although central and very close together, they are not all obvious. So let's go on a short shopping trip. We start at: Metrograd or Метроград This labyrinth of an underground shopping centre starts at the end of Kreschatik Street, next to the Bessarabskiy Market. At the end of the street are some stairs leading down to what looks like an underpass. Down here you will find about 500 shops, many of them selling Ukrainia